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Bachelor of Arts

This program prepares individuals for entry-level careers in marketing. Upon completion of this concentration, students should be able to employ strategic marketing planning and management across a diverse group of organizations and customers.

Concentration Objective

Upon completion of this concentration, students should be able to employ strategic marketing planning and management across a diverse group of organizations and customers.

Concentration Course List

MG4020 Marketing Concepts and Applications 3 credits 5 weeks

This class covers the role of marketing research, analysis of marketing opportunities, selection of target markets, development of marketing mix variables, management of the marketing effort, and development of the market plan.

MG4210 Advertising and Promotion 3 credits 5 weeks

This course serves as an introduction to the processes of media utilization and incentives to inspire customers to purchase products or services. 

Prerequisite:
MG4020

MG4230 Market Research 3 credits

This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts. 

Prerequisite:
MG4020

Admission Requirements

  • A minimum of 50 semester credits from an institution of higher learning accredited regionally or by ABHE.
  • Official transcript directly from all institutions previously attended.
  • GPA of 2.0 or better (on a 4.0 scale) on all prior work.
  • Application form and payment of Application Fee.

Any applicant not meeting the above-stated requirements may petition for consideration.