Master of Business Administration

The Digital Marketing concentration is designed to provide greater study for marketing managers or those who want to enhance their career path with training in the world of marketing.  Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

Concentration Objective

Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

Concentration Course List

MB6200 Digital Marketing 3 credits 6 weeks

This course provides an overview of digital marketing concepts and strategies, including e-commerce and social targeting.

Prerequisite:
MG5010 Marketing and Advertising for Managers

MB6210 Psychology of Marketing 3 credits 6 weeks

This course is an in-depth study of the role of psychology in marketing with a focus on generational contrasts.

Prerequisite:
MG5010 Marketing and Advertising for Managers

MB6220 Digital Marketing Communication 3 credits 6 weeks

This course provides an in-depth study of the impact of technologies on the marketing communication process.

Prerequisite:
MG5010 Marketing and Advertising for Managers

MB6230 Product and Brand Development 3 credits 6 weeks

This course provides the opportunity to analyze market research in the development of products and brand strategies in the e-commerce environment.

Prerequisite:
MB6200 Digital Marketing
MB6210 Psychology of Marketing
MB6220 Digital Marketing Communication