Bachelor of Arts

This program prepares individuals for entry-level careers in marketing. Upon completion of this concentration, students should be able to employ strategic marketing planning and management across a diverse group of organizations and customers.

Concentration Objective

Upon completion of this concentration, students should be able to employ strategic marketing planning and management across a diverse group of organizations and customers.

Concentration Course List

MKT4210 Advertising and Promotion 3 credits 5 weeks

This course serves as an introduction to the processes of media utilization and incentives to inspire customers to purchase products or services. 

Prerequisite:

MKT4220 Product and Brand Management 3 credits 5 weeks

This course examines decision-making for the management of products and brands in relationship to the product life cycle.

Prerequisite:

MKT4230 Market Research 3 credits 5 weeks

This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts. 

Prerequisite: