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Master of Business Administration

The Digital Marketing concentration is designed to provide greater study for marketing managers or those who want to enhance their career path with training in the world of marketing.  Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

Concentration Objective

Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

Concentration Course List

MKT6200 Digital Marketing 3 credits 6 weeks

This course provides an overview of digital marketing concepts and strategies, including e-commerce and social targeting.

Prerequisite:
MKT5010

MKT6210 Psychology of Marketing 3 credits 6 weeks

This course is an in-depth study of the role of psychology in marketing with a focus on generational contrasts.

Prerequisite:
MKT5010

MKT6220 Digital Marketing Communication 3 credits 6 weeks

This course provides an in-depth study of the impact of technologies on the marketing communication process.

Prerequisite:
MKT5010

MKT6230 Product and Brand Development 3 credits 6 weeks

This course provides the opportunity to analyze market research in the development of products and brand strategies in the e-commerce environment.

Prerequisite:
MKT6200
MKT6210
MKT6220

Admission Requirements

The University has set the following requirements for these graduate programs:

  • A baccalaureate or graduate degree from a college or university accredited by a re-gional accrediting body or the ABHE verified on original transcripts sent by the institution directly to Ohio Christian University.
  • An undergraduate grade point average (GPA) of 2.5 or higher from the baccalaureate degree granting institution.

Any applicant not meeting the above-stated requirements may petition for consideration.